Giving Thanks

With Canadian Thanksgiving just around the corner, I look back on the past year with extreme gratitude and appreciation of the positive response our little communities of Squamish and Whistler have shown our business.

While attending a women’s empowerment and business strategy retreat at beautiful Sulphurous Lake last fall, a seed was planted in casual conversation that grew into a real life venture.

  • how do you tap into a much needed retail market in our very active community that is influenced by those who explore the great outdoors and those who want to make the most out of their time with friends and family at home?
  • how do you keep business (that otherwise went to Vancouver) local?
  • how do you make an impact in your own “backyard”?

Goals with soul was the answer.

  • keep marketing personal
  • sell products of the highest quality
  • collaborate with local entrepreneurs
  • give back to your community

The answers became clear – I just needed to delve into the nitty gritty of it all.

In the past year we’ve been able to establish an ever-growing presence and seen first hand how the sale of simple quality outdoor living products have brought lasting memories to families.  They’ve shared their trial and error pizza creation photos with us, sent us messages of how much they enjoy their backyard gas firepit, posted photos of food they’ve grilled and smoked on their BBQ and shared stores of their glamping adventures.

This journey of being a creative, calm, active, present and mindful business person has been much more than I had anticipated and I am grateful for all of it (even the never-ending paperwork).

Supporting Squamish

In recent years, a movement has begun that takes consumers away from big-box retailers and direct-to-consumer sales and introduces them to people doing business in their very own towns and cities. When a consumer buys local, significantly more of that money stays in their community (fun fact: for every $100 you spend locally, $68 will stay in your community) . Let’s be honest, in a world where you can purchase almost anything with the click of your mouse, we become “disconnected”.  When you personally know the people behind the business where you’re buying local products and services, you create a “connection” you wouldn’t otherwise have. When you shop local, the business owner is usually directly connected to every one of their employees, which means any problem you have is taken seriously. A more personalized approach where the products you buy, or the services you request, are often tailored to make your experience even better.  Bottom line: when you support local business owners, you get a better level of service, as well as helping make your community a better place to live.

So get to know your local farmers, craftspeople, antique dealers, photographers, construction companies, designers, mechanics, gardeners …….. FYI – photo is courtesy of the amazingly talented Tim Cyr. He has an eye for wildlife and scenery. Check him out on Facebook! You can also find his work for sale at many of our local markets.  Thanks Tim for allowing us to use your image.  It’s a beauty!

Taking it one step further, the global trend on where products are made and manufactured is also starting to reverse itself. Canadian shoppers prefer to buy goods made/manufactured in either Canada or the US (fun fact: some shoppers are even willing to pay more for a product knowing where it comes from aligns with their values). The most common reasons: save/create jobs, lower carbon footprint/less pollution, human rights and, once again, a stronger economy. Buying Canadian or US made goods doesn’t just support the workers who make the goods. Its benefits ripple out through the entire economy (from construction and accounting firms to skilled tradespeople and support workers to small retail stores).

Be mindful when you can of where the products you purchase are grown, made or manufactured. While it may not be possible for everything you buy to be made locally, sometimes you simply have to make cost and quality your top priorities (fun fact:  the majority of the products we sell are made/manufactured in either Canada or the US).